Saturday, June 20, 2009

Loading the Bandwagon

Stone Aside Publishing is about to begin an aggressive marketing campaign for the Epic series, and according to Stephen, getting people involved with the podcast and forum is only the beginning. "We're at the crux of the series right now. The beginning has ended. There'll probably be a longer wait than most fans are accustomed to before book four gets released. We want as many people on board as possible between now and then. The more, the better."

The Epic series has never been a heavily advertised series, but that may change soon. With an emphasis on getting as many people on board as possible before the release of book four, Epic may embark into new territory: media advertising.

"We were never against having paid advertisements out there," Stephen explains, "it was just never something we could handle on an small budget like ours. We have a little more leeway right now with that, at least enough to sit down and look at creative, effective ways to let people know this series exists. If there's a time to expand, it's right now."

There is currently no release date for Epic 4: The Glorious Becoming, with Stone Aside Publishing adopting a new "when it's done" policy.

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